What We Do:
We manage brands and develop audiences for leading content and content creators.
We aspire to promote the Common Good by building businesses that create profitable relationships between creators, their content and their fans.
Creative Trust, founded in 1989 as an entertainment management company, has established itself as an effective career development partner for some of the most talented artists and producers in the market over the past 23 years
Beyond management, Creative Trust made its mark in music publishing with RBI Music in the 90’s developing a catalog of songs recorded by such artists as Babyface, Garth Brooks, Cher, Diamond Rio, Amy Grant, Wynonna Judd and Tricia Yearwood culminating in the 1997 Grammy Song of the Year awarded for Change The World, recorded by Eric Clapton for the movie Phenomenon starring John Travolta.
As an event marketer, Creative Trust is known for producing some of the most successful concerts and events in the business, often integrating commercial and charitable sponsorships to further expand audiences and revenue.
In 2006, as a result of rapid disruption in the distribution of music, books and videos, Creative Trust made a significant strategic shift expanding its reach beyond music and publishing to develop core competencies in solving the future challenges of audience development for creative talent across the spectrum of the arts.
Today, Creative Trust is a vibrant group of professionals with a unique blend of audience development and demand generation skills focused on delivering outcomes across books, music, video, film and interactive. Creative Trust clients and partners have received an unprecedented number of industry and consumer awards including over 100 Grammy, Juno, Dove and literary awards, and have sold in aggregate 25 million records, 30 million books, and 55 million videos.
Creative Trust believes the future of content requires a focus on end customers and fans. Whether partners are looking to work with publishers, labels or studios or seeking to develop their own direct-to-consumer channels, Creative Trust strives to be the go-to partner for leading content creators across music, publishing and film.